HOUSE OF MAITLAND

House of Maitland is a creative exploration of personal identity in a world saturated with imitation. Centered on the brand of Daniel Maitland, the project captures the essence of individuality — presenting not just how someone looks, but how they are defined by their presence, attitude, and narrative. Through photography, the project creates a visual language that asserts authenticity over repetition, carving out a distinct identity that resonates beyond the frame. The approach mirrors the world of music, where true artists set themselves apart not by echoing trends, but by embodying originality. The imagery in House of Maitland leans into that idea — that a personal brand, like a song or performance, is most powerful when it feels uniquely its own.

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Photography Focus:
Identity-led portraits, branding imagery, lifestyle context, atmospheric detail, and editorial-style storytelling — with parallels to artist promotion and music photography.